Yellow Rewards / Loyalty
Yellow Rewards / Loyalty
CRM Loyalty & Rewards, Online Ordering, Membership, Subscription & Billing Management. Whether you are looking to reward your customers, frequent purchases, or referrals, create your own branded online sales mobile, web & wallet pass App, create new sales directions with Skroutz, Wolt, eShops, etc, our flexible solutions help you implement a program style that’s right for you.
Loyalty schemes and membership Apps in Cyprus has become a part of consumers’ everyday lives. Several studies found that 75+ percent of consumers are using loyalty and rewards apps for (Petrol, supermarkets, restaurants, pharmacies, DIYs, retail & fashion shops, bank rewards, Association multi-tenant Apps like PASYDY, etc).
Loyalty Across Retail and Services in Cyprus
Major retailers and Services providers in Cyprus have demonstrated a strategic focus on customer loyalty cash back programmes. For example, our Customer, MAS Supermarkets, the largest supermarket chain in Cyprus has been recognised for technology innovation and have earned multiple awards reflecting the importance of rewards programmes in Cyprus. MAS won the following awards: GOLD AWARD “Best Use of Rewards & Incentives”, GOLD AWARD “Best Customer Experience Initiative or Strategy, SILVER AWARD “Best Customer Loyalty & Engagement Initiative, BRONZE AWARD “Best Digital Customer Experience
Digital Behaviour and Mobile Loyalty
Mobile & Wallet Pass loyalty apps are transforming loyalty engagement by meeting consumers where they spend most of their digital time. Research suggests that mobile app loyalty users engage with brands more actively, often influenced by personalised rewards, push notifications and data-driven incentives.
This trend resonates strongly with modern consumers who increasingly expect mobile-first experiences. Loyalty apps not only simplify rewards tracking but also provide valuable data insights that help businesses tailor offers and promotional strategies more effectively.
We provide a unified CRM Loyalty, rewards, commerce, subscription and / or billing platform, helping brands to onboard, monetise, retain and grow repeat customers, online and in-store, a full stack revenue system, from product catalogue and ordering to billing, eWallet-based promotions, purpose-built for growth across industries. From Coffee chains, Hypermarkets, Pharmacy stores, DIYs, video, telecom, FinTech, energy retail, and hospitality, we provide a flexible platform that powers the services people use every day — whether it’s subscribing for a service, paying with a digital wallet for a coffee on the go, earning fuel rewards, or booking an installation for an on-premise work at home.
We empower companies to deliver differentiated value through a unified CRM Mobile, Web, Apple Wallet and Google Wallet pass in a SAAS (Software As A Service) Platform including:
- Customer self-onboarding
- Commercial Cash Back Rewards
- Powerful Loyalty CRM App
- Premium memberships & subscriptions management
- Commerce Wallet,
- Digital Promotions,
- eOrdering,
- Subscriptions & Billing
- B2B Commerce.
Yellow Applications is a CRM.COM authorised partner that provides licenses, implements and supports CRM.COM solutions.
CRM.COM is a cloud based platform, a modern, functional, highly customisable and easy to use CRM system, Rewards / Loyalty & Ordering management software. In addition, its web-based interface, extensive availability of online web services and powerful integration capabilities make the software easy to onboard and use.
Our proposed solution CRM.COM in association with our Yellow CRM-AI custom design tools, provides the essential system that enterprises need, to automate the entire Customer Relationship Management, Human and Artificial (AI) promotional management process in an increasingly global environment.
Automate your CRM Management benefits:
- Capture every customer purchase with complete basket-level details
- Easily configurable and managed reward scheme
- Expand your Sales Channel (with Ordering sales mobile, web & wallet pass App) with real time Inventory checks
- Fully configurable ordering functionality to flexibly set up your ordering parameters (venues, delivery times, available products and more)
- Enhance the loyalty of existing customers (segmentation and campaign management (e.g. email, SMS, push notifications, call campaigns, surveys)
- Increased customer retention and repeat purchases
- Higher spend per visit due to rewards incentives
- Stronger brand affinity and engagement
- Access to customer insights and behavioural data for targeted marketing
- Agentic AI for a complete self-service experience for customers
- Powerful fintech tools including eGifts, eBenefit, passes (vouchers), auto top-ups, donations and more
- Multiple offer types on sign-up, referral, birthday, name day, product (SKU), transaction amount, day/time/hour, lottery, customer segment, just money, profile data completion, subscription maturity and donations.
- Enterprise grade subscriptions and usage billing including premium memberships and eOrdering for physical products or digital services.
- Grow your brand via business community commerce with B2B activities with other businesses
- Empower your customers to browse, buy, and manage services anytime, anywhere
- Clever automations and notifications across the customer journey lifecycle
- Turn Every Transaction into a Reason to Come Back
- Built for Alliances & for Business Networks
- Transform data into actionable insights via embedded BI & AI tools
- Seamless Integration into your existing Card rails (Visa, Mastercard) and POS.
Let’s Make Loyalty Invisible — and Irresistible
Yellow Applications helps you deliver a modern and intelligent loyalty & rewards that actually drive behaviour. Whether you’re scaling a new app or upgrading a legacy bank offering, we make it simple to go live fast — and grow even faster.
